His passion for the entertainment industry wins him the Middle Eastern Events award in 2010 for the unforgettable Beyoncé concert in Port Ghaleb. He proceeds to represent the media channels EuroNews and EuroSports in the Middle East. In 2009, El Beltagy co-established Ethos, the owner company of Tamarai in Cairo, Soukhna and Sahel. In 2014, Palm Hills Development asked El Beltagy to step in with 6 Degrees to elevate the nightlife at Hacienda Bay. In 2022, El Beltagy decides to step into the fine dining scene with a ravishing new formula, Lucida.